Supermicro － Technical Product Marketing & PR
PR & Comms | Hardware/AI Server | Assistant PM
Supermicro is a leading player in AI server and IT infrastructure, endorsed by top chip giants including NVIDIA, Intel, and AMD, yet historically under-recognized by general tech, finance media, and non-technical audiences. As their parter PR & Comms agency, I worked closely with Supermicro's Product, Sales, and regional Communications teams to reframe technical product capabilities into clear, value-driven messaging, helping technical and business stakeholders understand Supermicro’s impact within modern enterprise and cloud environments.
Company
Supermicro
IT infrastructure / AI Server
Associate PR & Comms Owner
2020 - 2022
Communications & Storytelling Strategy
Product Messaging & Narrative Reframing: Owned product messaging across both technical buyers (engineers, IT leaders) and business audiences, translating complex system architecture, performance benchmarks, and infrastructure capabilities into outcome-oriented value propositions.
Media Relations & Thought Leadership: Engaged both business and deep-tech media through ongoing briefings and relationship building. Successfully pitched, secured, and facilitated 15+ interviews with top-tier media across APAC, including Nikkei Asian Review (JP), Business Weekly (TW), and TechWorld (KR), strengthening Supermicro’s technical credibility and thought leadership.
Tradeshow GTM & Field Marketing Enablement: Led communications for COMPUTEX 2021 & 2022, including keynote messaging, press briefings, and on-site PR hub execution. Delivered 100+ media exposures and supported 50+ top-tier media onsite, reinforcing Supermicro’s market positioning during major industry moments.
Go-to-Market & Product Launch Support: Owned major product announcements by working cross-functionally with Global HQ, regional sales teams, and PR agencies to ensure consistent positioning and launch execution.
Human-Centered Technical Storytelling: Developed founder- and origin-driven narratives connecting Supermicro’s Taiwanese roots with its engineering culture, humanizing a highly technical brand and increasing resonance with global audiences. This approach was formally recognized by Global HQ.
Impact
Repositioned Supermicro as a leading IT and infrastructure brand, not just “the company behind tech giants”
Generated USD 10M+ in PR value over two years through integrated GTM and communications efforts
Built and maintained relationships with 50+ journalists across technical, business, and trade media in APAC
Improved alignment between product capabilities, market messaging, and sales-facing narratives
