Twitter － Brand Communications, Taiwan
PR & Comms | Social Media | PR Consultant
Shaped how the platform is perceived in business, culture, and public discourse. The project focused on positioning Twitter as a public conversation space connecting creators, trends, and societal issues, beyond its role as a social media platform.
Company
Twitter (X)
Social
PR Consultant
2021 - 2022
Communications & Storytelling Strategy
Narrative Framing Across Topics: Crafted coherent brand narratives across diverse themes including pop culture, creator economy (NFTs), public policy, and digital freedom, ensuring consistency while adapting tone and framing to different audiences.
Media Relations: Translated global Twitter initiatives and product narratives into locally resonant stories and proactively engaged local and international media in Taiwan (including Reuters, Bloomberg, and BBC Chinese) through ongoing media coffee chats and briefings
Business & Policy Comms: Balanced business messaging (platform usage, creator ecosystem, trends) with policy-oriented communication (freedom of expression, misinformation, platform responsibility), reinforcing Twitter’s role as an open yet accountable public forum.
Cultural Relevance & Social Context: Leveraged culturally relevant moments (e.g. BTS, Tokyo Olympics, Asian representation, NFT creators) to humanize the brand and embed Twitter naturally into everyday conversations and societal discourse.
Impact
Successfully shifted brand perception from a niche social platform to a key space for public dialogue and cultural trends in Taiwan.
Strengthened Twitter’s visibility and credibility among media, creators, and opinion leaders through clear, narrative-driven communications.
Demonstrated expertise in storytelling as a strategic communications tool, aligning global brand direction with local relevance.
