I Help Products Speak to the Right Consumers
I Help Products Speak to the Right Consumers
I Help Products Speak to the Right Consumers
Product Marketing · Product Ownership · Consumer & Market Intelligence
Hey I’m Cinny! 👋🏻 a product marketing professional with 7+ years of experiences across beauty, e-commerce, and tech, turning consumer insights & data into product and growth decisions.
Product Marketing · Product Ownership · Consumer & Market Intelligence
Hey I’m Cinny! 👋🏻 a product marketing professional with 7+ years of experiences across beauty, e-commerce, and tech, turning consumer insights & data into product and growth decisions.
Product Marketing · Product Ownership · Consumer & Market Intelligence
Hey I’m Cinny! 👋🏻 a product marketing professional with 7+ years of experiences across beauty, e-commerce, and tech, turning consumer insights & data into product and growth decisions.
Hsin-Ni (Cinny) Tsai
Hsin-Ni (Cinny) Tsai
Product Marketing Manager
Product Owner / Business Analyst
Product Marketing Manager
Product Owner / Business Analyst
Tools & methodologies which I use on a daily basis.
Tools & methodologies
which I use on a daily basis.
Lovable
Build software products, using only a chat interface.
Explore
my Featured Projects
Explore
my Featured Projects
Showcase my commitment to crafting unique, high-performance digital experiences & marketing solutions tailored to every brand.
Showcase my commitment to crafting unique, high-performance digital experiences & marketing solutions tailored to every brand.
L’Oréal – Global Beauty Usage Tracker
Consumer Insights Platform | Beauty | Assistant PM
L’Oréal – Global Beauty Usage Tracker
Consumer Insights Platform | Beauty | Assistant PM
L’Oréal – Global Beauty Usage Tracker
Consumer Insights Platform | Beauty | Assistant PM
Supermicro － Technical Product Marketing & PR
PR & Comms | Hardware/AI Server | Assistant PM
Supermicro － Technical Product Marketing & PR
PR & Comms | Hardware/AI Server | Assistant PM
Supermicro － Technical Product Marketing & PR
PR & Comms | Hardware/AI Server | Assistant PM
L'Oréal－GenAI Chatbot
Internal GenAI helpdesk｜Beauty｜Product Owner
L'Oréal－GenAI Chatbot
Internal GenAI helpdesk｜Beauty｜Product Owner
L'Oréal－GenAI Chatbot
Internal GenAI helpdesk｜Beauty｜Product Owner
Invisalign － Brand Marketing Campaign, Taiwan
360° Integrated Marketing | Medical | Associate Marketing Manager
Invisalign － Brand Marketing Campaign, Taiwan
360° Integrated Marketing | Medical | Associate Marketing Manager
Invisalign － Brand Marketing Campaign, Taiwan
360° Integrated Marketing | Medical | Associate Marketing Manager
Pinkoi －In-App Social Sharing Feature
App Feature Optimization | E-commerce | Business Product Owner
Pinkoi －In-App Social Sharing Feature
App Feature Optimization | E-commerce | Business Product Owner
Pinkoi －In-App Social Sharing Feature
App Feature Optimization | E-commerce | Business Product Owner
Pinkoi －Digital Goods Go-to-Market
Category Expansion | E-commerce | Product Marketing Manager
Pinkoi －Digital Goods Go-to-Market
Category Expansion | E-commerce | Product Marketing Manager
Pinkoi －Digital Goods Go-to-Market
Category Expansion | E-commerce | Product Marketing Manager
Dropbox － Market Entry Brand Communications
PR & Comms | SaaS | PR Consultant
Dropbox － Market Entry Brand Communications
PR & Comms | SaaS | PR Consultant
Dropbox － Market Entry Brand Communications
PR & Comms | SaaS | PR Consultant
Twitter － Brand Communications, Taiwan
PR & Comms | Social Media | PR Consultant
Twitter － Brand Communications, Taiwan
PR & Comms | Social Media | PR Consultant
Twitter － Brand Communications, Taiwan
PR & Comms | Social Media | PR Consultant
Pinkoi － B2B Seller Summit
B2B Seller Event | E-commerce | BD & Partnership
Pinkoi － B2B Seller Summit
B2B Seller Event | E-commerce | BD & Partnership
Pinkoi － B2B Seller Summit
B2B Seller Event | E-commerce | BD & Partnership
Ubisoft x EDHEC－Data Science Project
Applied Data Analytics | Gaming | Data Analyst
Ubisoft x EDHEC－Data Science Project
Applied Data Analytics | Gaming | Data Analyst
Ubisoft x EDHEC－Data Science Project
Applied Data Analytics | Gaming | Data Analyst
About me
Analytical and award-winning marketing professional with 7+ years of experience across APAC and EMEA markets in consumer insights, product marketing, and go-to-market strategy for beauty, SaaS, and e-commerce sectors, supporting high-profile brands including L’Oréal, Dropbox, Twitter (X), and Invisalign in both agency and in-house environments.
Holds a Master’s degree in Marketing Analytics from EDHEC Business School (Top 5 Business School in France).
L'Oréal
Global Consumer & Market Insights
July 2025 - December 2025
Paris, France
Co-led global consumer usage studies, contributing to research design and pilots across topics such as emerging markets, sustainability, and male beauty usage, delivering insights to CMI and Marketing teams across multiple geographical areas (EMEA, LATAM, SAPMENA).
Scaled and activated a consumer data dashboard, doubling monthly active users within three months.
Designed and tested an AI-powered internal helpdesk to improve product discoverability and self-service adoption.
L'Oréal
Global Consumer & Market Insights
July 2025 - December 2025
Paris, France
Co-led global consumer usage studies, contributing to research design and pilots across topics such as emerging markets, sustainability, and male beauty usage, delivering insights to CMI and Marketing teams across multiple geographical areas (EMEA, LATAM, SAPMENA).
Scaled and activated a consumer data dashboard, doubling monthly active users within three months.
Designed and tested an AI-powered internal helpdesk to improve product discoverability and self-service adoption.
L'Oréal
Global Consumer & Market Insights
July 2025 - December 2025
Paris, France
Co-led global consumer usage studies, contributing to research design and pilots across topics such as emerging markets, sustainability, and male beauty usage, delivering insights to CMI and Marketing teams across multiple geographical areas (EMEA, LATAM, SAPMENA).
Scaled and activated a consumer data dashboard, doubling monthly active users within three months.
Designed and tested an AI-powered internal helpdesk to improve product discoverability and self-service adoption.
Pinkoi
Global Product Marketing & Insights
August 2022 - July 2024
Taipei, Taiwan
Drove +50% product adoption by leading 8+ feature launches across 5 Asian markets (Taiwan, China, Hong Kong, Japan, Thailand).
Scaled a new digital goods category, onboarding 200+ sellers and achieving the highest sales YoY growth platform-wide.
Translated seller and user insights into product recommendations, influencing roadmap prioritization with Product and Engineering.
Pinkoi
Global Product Marketing & Insights
August 2022 - July 2024
Taipei, Taiwan
Drove +50% product adoption by leading 8+ feature launches across 5 Asian markets (Taiwan, China, Hong Kong, Japan, Thailand).
Scaled a new digital goods category, onboarding 200+ sellers and achieving the highest sales YoY growth platform-wide.
Translated seller and user insights into product recommendations, influencing roadmap prioritization with Product and Engineering.
Pinkoi
Global Product Marketing & Insights
August 2022 - July 2024
Taipei, Taiwan
Drove +50% product adoption by leading 8+ feature launches across 5 Asian markets (Taiwan, China, Hong Kong, Japan, Thailand).
Scaled a new digital goods category, onboarding 200+ sellers and achieving the highest sales YoY growth platform-wide.
Translated seller and user insights into product recommendations, influencing roadmap prioritization with Product and Engineering.
The Hoffman Agency
PR & Strategic Marketing Consultant
September 2019 - June 2022
Taipei, Taiwan
Led 360° IMC campaigns for global tech and medtech clients, exceeding 110% of KPI targets.
Developed high-impact B2B marketing assets to support lead generation and account-based marketing.
Drove market entry and thought leadership for global tech brands including Dropbox and Twitter (X).
The Hoffman Agency
PR & Strategic Marketing Consultant
September 2019 - June 2022
Taipei, Taiwan
Led 360° IMC campaigns for global tech and medtech clients, exceeding 110% of KPI targets.
Developed high-impact B2B marketing assets to support lead generation and account-based marketing.
Drove market entry and thought leadership for global tech brands including Dropbox and Twitter (X).
The Hoffman Agency
PR & Strategic Marketing Consultant
September 2019 - June 2022
Taipei, Taiwan
Led 360° IMC campaigns for global tech and medtech clients, exceeding 110% of KPI targets.
Developed high-impact B2B marketing assets to support lead generation and account-based marketing.
Drove market entry and thought leadership for global tech brands including Dropbox and Twitter (X).
Taiwan Startup ISLAND
Digital Marketing & Investor Relations
2018 - 2019
Taipei, Taiwan
Taiwan Startup ISLAND
Intern, Digital Marketing & Investor Relations
2018 - 2019
Taipei, Taiwan
Taiwan Startup ISLAND
Digital Marketing & Investor Relations
2018 - 2019
Taipei, Taiwan