I Help Products Speak to the Right Consumers
I Help Products Speak to the Right Consumers
I Help Products Speak to the Right Consumers
Product Marketing · Product Ownership · Consumer & Market Intelligence
Hey I’m Cinny! 👋🏻 a product marketing professional with 7+ years of experiences across beauty, e-commerce, and tech, turning consumer insights & data into product and growth decisions.
Product Marketing · Product Ownership · Consumer & Market Intelligence
Hey I’m Cinny! 👋🏻 a product marketing professional with 7+ years of experiences across beauty, e-commerce, and tech, turning consumer insights & data into product and growth decisions.
Product Marketing · Product Ownership · Consumer & Market Intelligence
Hey I’m Cinny! 👋🏻 a product marketing professional with 7+ years of experiences across beauty, e-commerce, and tech, turning consumer insights & data into product and growth decisions.
Hsin-Ni (Cinny) Tsai
Hsin-Ni (Cinny) Tsai
Product Marketing Manager
Product Owner / Business Analyst
Product Marketing Manager
Product Owner / Business Analyst
Tools & methodologies which I use on a daily basis.
Tools & methodologies
which I use on a daily basis.
Lovable
Build software products, using only a chat interface.
Explore
my Featured Projects
Explore
my Featured Projects
Showcase my commitment to crafting unique, high-performance digital experiences & marketing solutions tailored to every brand.
Showcase my commitment to crafting unique, high-performance digital experiences & marketing solutions tailored to every brand.
L’Oréal – Global Beauty Usage Tracker
Consumer Insights Platform | Beauty | Product Owner
L’Oréal – Global Beauty Usage Tracker
Consumer Insights Platform | Beauty | Product Owner
L’Oréal – Global Beauty Usage Tracker
Consumer Insights Platform | Beauty | Product Owner
L'Oréal－GenAI Chatbot
Internal GenAI helpdesk｜Beauty｜AI Product Owner
L'Oréal－GenAI Chatbot
Internal GenAI helpdesk｜Beauty｜AI Product Owner
L'Oréal－GenAI Chatbot
Internal GenAI helpdesk｜Beauty｜AI Product Owner
Invisalign － Brand Marketing Campaign, Taiwan
360° Integrated Marketing | Medical | Associate Marketing Manager
Invisalign － Brand Marketing Campaign, Taiwan
360° Integrated Marketing | Medical | Associate Marketing Manager
Invisalign － Brand Marketing Campaign, Taiwan
360° Integrated Marketing | Medical | Associate Marketing Manager
Pinkoi －In-App Social Sharing Feature
App Feature Optimization | E-commerce | Business Product Owner
Pinkoi －In-App Social Sharing Feature
App Feature Optimization | E-commerce | Business Product Owner
Pinkoi －In-App Social Sharing Feature
App Feature Optimization | E-commerce | Business Product Owner
Pinkoi －Digital Goods Go-to-Market
Category Expansion | E-commerce | Product Marketing Manager
Pinkoi －Digital Goods Go-to-Market
Category Expansion | E-commerce | Product Marketing Manager
Pinkoi －Digital Goods Go-to-Market
Category Expansion | E-commerce | Product Marketing Manager
Dropbox － Market Entry Brand Communications
PR & Comms | SaaS | PR Consultant
Dropbox － Market Entry Brand Communications
PR & Comms | SaaS | PR Consultant
Dropbox － Market Entry Brand Communications
PR & Comms | SaaS | PR Consultant
Twitter － Brand Communications, Taiwan
PR & Comms | Social Media | PR Consultant
Twitter － Brand Communications, Taiwan
PR & Comms | Social Media | PR Consultant
Twitter － Brand Communications, Taiwan
PR & Comms | Social Media | PR Consultant
Pinkoi － B2B Seller Summit
B2B Seller Event | E-commerce | BD & Partnership
Pinkoi － B2B Seller Summit
B2B Seller Event | E-commerce | BD & Partnership
Pinkoi － B2B Seller Summit
B2B Seller Event | E-commerce | BD & Partnership
Ubisoft x EDHEC－Data Science Project
Applied Data Analytics | Gaming | Data Analyst
Ubisoft x EDHEC－Data Science Project
Applied Data Analytics | Gaming | Data Analyst
Ubisoft x EDHEC－Data Science Project
Applied Data Analytics | Gaming | Data Analyst
About me
Analytical and award-winning marketing professional with 7+ years of experience across APAC and EMEA markets in consumer insights, product marketing, and go-to-market strategy for beauty, SaaS, and e-commerce sectors, supporting high-profile brands including L’Oréal, Dropbox, Twitter (X), and Invisalign in both agency and in-house environments.
L'Oréal
Assistant Consumer & Market Insights Manager (Internship)
July 2025 - December 2025
Paris, France
Co-led global consumer usage studies, contributing to research design and pilots across emerging markets and sustainability topics, delivering insights to CMI and Marketing teams.
Scaled and activated a consumer data dashboard, doubling monthly active users within three months.
Designed and tested an AI-powered internal helpdesk to improve product discoverability and self-service adoption.
L'Oréal
Assistant Consumer & Market Insights Manager (Internship)
July 2025 - December 2025
Paris, France
Co-led global consumer usage studies, contributing to research design and pilots across emerging markets and sustainability topics, delivering insights to CMI and Marketing teams.
Scaled and activated a consumer data dashboard, doubling monthly active users within three months.
Designed and tested an AI-powered internal helpdesk to improve product discoverability and self-service adoption.
L'Oréal
Assistant Consumer & Market Insights Manager (Internship)
July 2025 - December 2025
Paris, France
Co-led global consumer usage studies, contributing to research design and pilots across emerging markets and sustainability topics, delivering insights to CMI and Marketing teams.
Scaled and activated a consumer data dashboard, doubling monthly active users within three months.
Designed and tested an AI-powered internal helpdesk to improve product discoverability and self-service adoption.
Pinkoi
Global Product Marketing & Insights
August 2022 - July 2024
Taipei, Taiwan
Drove +50% product adoption by leading 8+ feature launches across 5 Asian markets.
Launched and scaled a new digital goods category, onboarding 200+ sellers and achieving the highest YoY growth platform-wide.
Translated seller and user insights into product recommendations, influencing roadmap prioritization with Product and Engineering.
Pinkoi
Global Product Marketing & Insights
August 2022 - July 2024
Taipei, Taiwan
Drove +50% product adoption by leading 8+ feature launches across 5 Asian markets.
Launched and scaled a new digital goods category, onboarding 200+ sellers and achieving the highest YoY growth platform-wide.
Translated seller and user insights into product recommendations, influencing roadmap prioritization with Product and Engineering.
Pinkoi
Global Product Marketing & Insights
August 2022 - July 2024
Taipei, Taiwan
Drove +50% product adoption by leading 8+ feature launches across 5 Asian markets.
Launched and scaled a new digital goods category, onboarding 200+ sellers and achieving the highest YoY growth platform-wide.
Translated seller and user insights into product recommendations, influencing roadmap prioritization with Product and Engineering.
The Hoffman Agency
PR & Strategic Marketing Consultant
September 2019 - June 2022
Taipei, Taiwan
Led 360° IMC campaigns for global tech and medtech clients, exceeding 110% of KPI targets.
Developed high-impact B2B marketing assets to support lead generation and account-based marketing.
Drove market entry and thought leadership for global tech brands including Dropbox and Twitter (X).
The Hoffman Agency
PR & Strategic Marketing Consultant
September 2019 - June 2022
Taipei, Taiwan
Led 360° IMC campaigns for global tech and medtech clients, exceeding 110% of KPI targets.
Developed high-impact B2B marketing assets to support lead generation and account-based marketing.
Drove market entry and thought leadership for global tech brands including Dropbox and Twitter (X).
The Hoffman Agency
PR & Strategic Marketing Consultant
September 2019 - June 2022
Taipei, Taiwan
Led 360° IMC campaigns for global tech and medtech clients, exceeding 110% of KPI targets.
Developed high-impact B2B marketing assets to support lead generation and account-based marketing.
Drove market entry and thought leadership for global tech brands including Dropbox and Twitter (X).
Taiwan Startup ISLAND
Digital Marketing & Investor Relations
2018 - 2019
Taipei, Taiwan
Taiwan Startup ISLAND
Intern, Digital Marketing & Investor Relations
2018 - 2019
Taipei, Taiwan
Taiwan Startup ISLAND
Digital Marketing & Investor Relations
2018 - 2019
Taipei, Taiwan